My ambition is to offer and inform about sustainability issues and contribute to a society where people intuitively think in terms of waste as a thing of use and beauty.


To achieve this I work under the “zero waste philosophy”. There are three different types of waste management strategies; reuse, reconditioning or repairing, and recycling. I work within a “grave to cradle” perspective; where waste material is input for the production of new garments. Through such transformation, products that otherwise would end up on a landfill will get a new life by adding value of acceptance in the world of fashion. When garments are recycled, the products are usually down-cycled to a less valuable product. By adding intellectual, emotional and economical values, I will instead up-cycle the already produced products and materials to the highest value state possible for the material.



My design is defined by restrictions, both through the material choices made and in the design principles. There are naturally limitations to the availability of quantity, size and type of existing textiles suitable for up-cycling. Concerning my aesthetical expression, it is also affected by the need to have restrictions, as by adding restrictions I add control to my design.


I find inspiration in architecture and geometric patterns, and their inherent order. I often focus on differences between the geometric and the organic or human, where graphical lines and shapes control or can be adjusted to the body. My aesthetic expression is hard but in the same time soft, as hard shapes are worked to fit the organic. The geometric shapes modifies to the body as the silhouette is contoured and feminine. My inspirational universe can be described as a dystopian and unwanted place. Where the uncomfortable, strict and dark can be overpowering, and the feeling of it can be extraterrestrial and unknown. But in this universe this feeling is something beautiful and peaceful. By combining my ethical values and this unwanted universe I create a balance in the entirety of my design.


As designed objects are part of our ongoing process of communication, the designed objects we buy tell others about our lifestyle, socioeconomic status and values. I want to contribute to a redefinition of the notion of status, towards a material perspective based on sustainability rather than materialism. I want the consumers to be able to make a statement of ethic consciousness by wearing my design.


- Pernille Sørlie